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Marketing

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Submarine

Post Production

In November 2013, Gunn stated that he attempted to use as many practical effects as possible while filming to aid the use of CGI and motion capture during post-production, saying, "Our sets are enormous. We have a prison that is 350,000 pounds of steel. Anybody who knows me knows I love the mix of practical and CGI effects... I can't wait for people to see it, because it's astonishingly beautiful." After the release of Thor: The Dark World, Feige stated that the Infinity Stones would be a focus in the film, as well as going forward into the Phase Three slate of films within the MCU.In a separate interview for The Dark World in November, Feige added that a third, unknown Infinity Stone would be seen in the film, referred to as the "Power Stone" by the Collector. The mid-credits scene inThe Dark World revealed Lovibond's role as the Collector's aide, later named Carina. In December 2013, Marvel confirmed that Diesel would voice Groot.

A few weeks of additional filming, involving the film's main cast and crew, occurred in March 2014 at Walt Disney Studios in Burbank, California.In April 2014, Gunn described Thanos as the "head of the snake" in the film, and confirmed he would appear via performance capture. In May 2014, Gunn stated that the film features an "enormous" amount of smaller and minor characters from the Marvel Universe, adding that he felt the film had the most characters overall of any Marvel Studios film to date.Costume supervisor Dan Grace added to this by saying, "We really, really get the feeling of the scale and scope of the galaxy. We visit five planets, we see a hundred different races." The film introduces the alien race Sakaaran, who act as Ronan's mercenaries, as a replacement to the Badoon, as the Badoon film rights belonged to 20th Century Fox.

By the end of May, Josh Brolin was revealed as the voice of Thanos, with Feige confirming in July that Brolin also provided the performance capture for the character.Thanos communicates via hologram for much of the film, though he does appear in a scene with Ronan and Nebula. In June 2014, Feige added that Thanos and his followers are "the biggest piece of connective tissue that will eventually lead us back into Avengers films in the future.On casting Brolin, Feige said,

We reached out to him and it was one of those things that does not happen all the time but when it does it’s very nice, where he was totally intrigued. He was a fan of what we did, he met with Jeremy Latcham in a hotel in London and learned about the characters a little bit. I spoke to him on the phone a few times. We ran it by James who loved it, ran it by Joss [Whedon] who loved it because Thanos is in this universe because of Avengers. Then we shot him and recorded for it.

On July 7, 2014, Gunn announced on social media that he had completed work on the film. In August, regarding the post-credit scene, Gunn revealed that the scene did not involve Howard the Duck when it was originally filmed, rather he was added during post-production a decision made by "some combination of [Gunn] and the editor Fred Raskin". As the decision to add the character was made late in the post-production process, he had to be designed that day, before being handed off to Sony Pictures Imageworks to animate.Also in August, regarding the pre-credit scene of Groot dancing, Gunn stated that he himself danced to provide motion reference for the animators, and that the decision was made to place the scene before the credits, rather than during or after them, because of positive responses from a test audience, which made Marvel and Gunn feel that they didn't want "people walking out and missing this thing".

Pre Production

On September 2012, Gunn confirmed that he had signed on to direct the film and rewrite the script. By the end of November, Joel Edgerton, Jack Huston, Jim Sturgess, and Eddie Redmayne signed deals to test for the role of Peter Quill, as did Lee Pace, which he confirmed a week later in early December.Other actors who were considered for the role included Thor: The Dark World 's Zachary Levi,Joseph Gordon-Levitt, and Michael Rosenbaum. Chris Pratt was cast in the role in February 2013, as part of a multi-film deal that he signed with Marvel.

In January 2013, filming was scheduled to take place at Shepperton Studios in London, United Kingdom,and Marvel Studios announced that the film would be released in 3D. Victoria Alonso, an executive producer on the film, said that filming would begin in June. She also said that both Rocket Raccoon and Groot would be created through a combination of CGI and motion capture, going on to say that "You can't do any motion capture with a raccoon – they won't let you put the suit on. But we will do rotomation, probably, for some of the behavior... we definitely will have performers to emulate what James Gunn will lead to be, the behavior and the performance. He's very clear on where he wants to take the characters." In March 2013, Feige discussed Guardians of the Galaxy in relation to the Marvel Cinematic Universe, saying, "It's much more of a standalone film. It takes place in the same universe. And when we've been on the other side of that universe in other movies, you might see those characteristics in Guardians, but the Avengers are not involved with what's happening out there at this time." Feige also stated that 95% of the film would take place in space. In mid-March, Dave Bautista was signed to play Drax the Destroyer. Other actors who had been considered for the role included Isaiah Mustafa, Brian Patrick Wade and Jason Momoa. By the following week, sculptor Brian Muir, who sculpted Darth Vader's mask for the Star Wars films, was revealed to be working on the film.

In early April 2013, Zoe Saldana entered into negotiations to star as Gamora in the film, and it was confirmed she had been cast later that month.Also in April, Michael Rooker joined the film's cast as Yondu, and it was announced that Ophelia Lovibond had been cast in a supporting role.By this point in time, Lee Pace was in final negotiations to play the villain of the film. In May, Marvel offered John C. Reilly the role of Rhomann Dey.At the same time, it was disclosed that filmmakers were looking at actors including Hugh Laurie, Alan Rickman, and Ken Watanabe, for another role, and that Christopher Markus and Stephen McFeely were providing finishing touches to the script. A few days later, Glenn Close was cast as the head of the Nova Corps in the film, followed shortly by the casting of Karen Gillan as the film's lead female villain.By June 2013, Benicio del Toro was cast in the film, as part of a multi-film deal with Marvel Studios. Later in the month, it was confirmed that Reilly had been cast as Rhomann Dey.

Special effects makeup designer David White took head and body casts of actors, such as Bautista, to experiment with materials used to create the characters. White said, "James always pushed for practical and makeup effects. He wanted, like me, to see the real deal there on set." White was careful not to use "modern" creature designs to ensure they did not fall short in Gunn's uniquely envisioned world. White and his team created upwards of 1,000 prosthetic makeup applications and 2,000 molds of different colored aliens.For the specific aesthetic look to the film, Gunn wanted to create "a colorful science-fiction world", and include elements of 1950s and 60s pulp movies, citing the Ravagers' spaceships, which he compared to muscle cars, as an example of the latter.

Institutions

Marvel Studios

Marvel Studios, LLC originally known as Marvel Films from 1993 to 1996, is an American television and motion picture studio based at the Walt Disney Studios in Burbank, California. The studio is a subsidiary of Marvel Entertainment, a wholly owned subsidiary of The Walt Disney Company.Being a part of the Disney conglomerate, Marvel Studios works in conjunction with The Walt Disney Studios, another Disney unit, for distribution and marketing. For financial reporting purposes, Marvel Studios is reported as a part of Disney's Studio Entertainment segment.

Marvel Entertainment

Marvel Entertainment, LLC, formerly Marvel Enterprises and Toy Biz, Inc., is an American entertainment company formed from the merger of Marvel Entertainment Group, Inc. and Toy Biz, Inc. The company is known for its Marvel Comics subsidiary and, as of the late 2000s, its film productions from Marvel Studios.

Established in 1953 as Buena Vista Distribution Company, the unit handles distribution, marketing and promotion for films produced by the Walt Disney Studios; including Walt Disney Pictures, Walt Disney Animation Studios, Pixar Animation Studios, DisneyToon Studios, Lucasfilm, Marvel Studios, Disneynature and Touchstone Pictures.

Historical Context

General Facts

UK Release date: July 24th 2014
USA Release date: August 1st 2014
Production Company: Moving Picture Company
Distribution Company: Marvel
Director: James Gunn
Production Cost: $170,000,000
Box Office Total Revenue: $774,176,600
Opening Weekend Box Office: $94,320,883

Guardians Of The Galaxy

Film Poster

Film Cover